B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- email open rate lift for Personalized Subject Lines (2026)
Personalized subject lines are 26% more likely to be opened according to Forbes.
- Lift depends on the field being accurate and relevant
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
50
Methodology
45
Freshness
94
Sources (2)
Forbes
Primary
Tier C
https://www.apollo.io/insights/how-to-use-personalization-fields-like-name-or-company-in-email-seque… ↗
Source Article
How Do Personalization Fields Work in Email Sequences? | Apollo
Using personalization fields like [name] or [company] in email sequences means inserting dynamic placeholders that automatically populate with each recipient's data before sending. Done right, they make every email feel individually written. Done wrong, they expose broken fields, wrong names, or dat…
Also cited by
2026-08-08
Original Research
Forbes
· Original study ↗
Methodology
According to Forbes
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized Subject Lines: 26% email open rate lift. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forbes-personalized-subject-lines
HTML Embed
<blockquote cite="https://lighthousedata.io/data/forbes-personalized-subject-lines" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email open rate lift for Personalized Subject Lines<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/forbes-personalized-subject-lines" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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