B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
26%
26% -- email open rate lift for personalized email campaigns (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://www.lyne.ai/post/the-7-best-ai-email-tools-for-salespeople ↗
Source Article
The 7 Best AI Email Tools for Salespeople - Lyne.ai - A.I. Powered Sales Personalization at Scale
There’s a major contradiction at the heart of email-based lead generation. Firstly, it has been clearly shown that properly personalized emails attract more engagement than generic ones. Campaign Monitor found that emails with personalization were 26% more likely to be opened and credit agency Exper…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Secondary citation in Lyne.ai blog post; attributes finding to Campaign Monitor email marketing research on personalization vs. generic emails. No methodology details provided. Data vintage reflects estimated article publication year (post undated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 26% email open rate lift. Source: Campaign Monitor (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-monitor-personalized-email-open-lift
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<blockquote cite="https://lighthousedata.io/data/campaign-monitor-personalized-email-open-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email open rate lift for personalized email campaigns<br><small>Source: Campaign Monitor (2022) · <a href="https://lighthousedata.io/data/campaign-monitor-personalized-email-open-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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