B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- email open rate lift for Datanyze ABM email campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://ahrefs.com/blog/account-based-marketing/?ref=alian.info ↗
Source Article
The Beginner's Guide to Account
Original Research
Ahrefs
· Original study ↗
Methodology
ABM-targeted emails had 37% higher open rates than the company's non-ABM emails; campaign also reported positive ROI. Case study date not stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Datanyze ABM email campaign: 37% email open rate lift. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/datanyze-abm-email-open-rate-lift-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/datanyze-abm-email-open-rate-lift-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- email open rate lift for Datanyze ABM email campaign<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/datanyze-abm-email-open-rate-lift-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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