C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
10.5%
10.5% -- conversion rate for landing pages with five or more links (2026)
Landing pages with five or more links convert at an average rate of 10.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Unbounce
Primary
Tier C
https://blog.conversionlab.no/insight/one-cta-beats-five-by-29-2/ ↗
Source Article
One CTA beats five by 29%
One CTA beats five by 29%
Single-CTA landing pages convert at 13.5% vs 10.5% for pages with five or more links. The cheapest test you can run this quarter.
Landing pages with a single call to action convert at 13.5% – versus just 10.5% once you pile on five or more competing links.
Unbounce A/B data…
Also cited by
Rebus Advertising
https://rebusadvertising.com/blogs/how-to-optimize-landing-pages/
2026-09-19
2026-09-25
2026-09-24
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce A/B test data aggregated across landing pages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
landing pages with five or more links: 10.5% conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/five-plus-links-conversion-10-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/five-plus-links-conversion-10-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- conversion rate for landing pages with five or more links<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/five-plus-links-conversion-10-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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