B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- annual member churn rate for Fitness facilities (2026)
Average annual member churn for fitness facilities runs between 30% and 50%.
- Reported as an industry range of 30% to 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier C
https://www.cience.com/lead-generation/sports-fitness/ ↗
Source Article
Sports & Fitness Lead Generation | CIENCE
Email response
4 to 7%
Industry lead generation
Sports & Fitness lead generation.
Sports and fitness brands use CIENCE to reach gym operators, athletic directors, and corporate wellness buyers.
Industry KPI dashboard
CAC, ACV, conversion, cycle
01
CAC range
15 to 28%
02
Typical ACV
$12,000 to $50,00…
Original Research
CIENCE
· Original study ↗
Methodology
Range 30-50%; midpoint reported. Vendor-cited industry figure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fitness facilities: 30% annual member churn rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-member-churn-annual
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fitness-member-churn-annual" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- annual member churn rate for Fitness facilities<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/fitness-member-churn-annual" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.