B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- annual member churn rate for fitness industry (2025)
The average annual churn rate in the fitness industry is 32%.
- Original research study or specific dataset is not explicitly named beyond 'recent gym member churn statistics'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
andrewwallis.com
Primary
Tier C
https://andrewwallis.com/fitness-client-retention-stay-pillar-2/ ↗
Source Article
Part 5: STAY Architecture – Fitness Client Retention
Are you working twice as hard just to stay in the same place? You spend thousands on marketing, hours on sales calls, and weeks perfecting your programs, yet your fitness client retention is still tanking.
It’s the ultimate fitness business nightmare: for every three clients you bring through the fr…
Original Research
andrewwallis.com
· Original study ↗
Methodology
Cited as 'recent gym member churn statistics'; original study not named
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
fitness industry: 32% annual member churn rate. Source: andrewwallis.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-industry-annual-churn-32pct
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<blockquote cite="https://lighthousedata.io/data/fitness-industry-annual-churn-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- annual member churn rate for fitness industry<br><small>Source: andrewwallis.com (2025) · <a href="https://lighthousedata.io/data/fitness-industry-annual-churn-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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