B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- annual member churn rate for typical membership organisation (2026)
A typical membership organisation loses 18% of its members in a year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
membership.quest
Primary
Tier C
https://membership.quest/health-club-marketing-agency ↗
Source Article
Health Club Marketing Agency | Gym & Fitness Growth
Specialist Agency
Health Club Marketing Agency
We help gyms, fitness and leisure clubs grow membership and cut churn through acquisition, engagement and retention.
From £1,500/month.
For gyms, boutique studios, fitness clubs, leisure clubs
A gym member’s first yearwhat we market to
- 01First local a…
Original Research
membership.quest
· Original study ↗
Methodology
Attributed to MGI Membership Marketing Benchmarking context; not explicitly sourced
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
typical membership organisation: 18% annual member churn rate. Source: membership.quest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/typical-membership-annual-churn-18
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<blockquote cite="https://lighthousedata.io/data/typical-membership-annual-churn-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- annual member churn rate for typical membership organisation<br><small>Source: membership.quest (2026) · <a href="https://lighthousedata.io/data/typical-membership-annual-churn-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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