B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.2%
2.2% -- paid search conversion rate for Law Firms (2024)
Paid search (Google Ads) converts legal visitors at an average rate of 2.2% for law firms.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
FirstPageSage
Primary
Tier A
https://inoriseo.com/law-firm-marketing/website-marketing-for-law-firms/ ↗
Source Article
Website Marketing For Law Firms | Inoriseo
Website marketing for law firms is no longer optional For more on law firm marketing and website optimization, For more on conversion rate optimization for law firm websites, For more on digital marketing for law firms, For more on turning website visitors into law firm clients,. According to FindLa…
Original Research
FirstPageSage
· Original study ↗
Methodology
FirstPageSage’s 2024 Law Firm SEO Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
Law Firms: 2.2% paid search conversion rate. Source: FirstPageSage (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/firstpagesage_2024_law_firm_seo_report_ppc_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/firstpagesage_2024_law_firm_seo_report_ppc_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- paid search conversion rate for Law Firms<br><small>Source: FirstPageSage (2024) · <a href="https://lighthousedata.io/data/firstpagesage_2024_law_firm_seo_report_ppc_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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