B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.47%
0.47% -- paid search conversion rate for CBSSheetmetal.com (Creative Building Supply) (2014)
CBSSheetmetal.com had a Paid Search conversion rate of 0.47% in its first year (2014).
- agency notes year-one goal was maximizing traffic volume and data collection rather than optimizing conversion rate
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.47%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IntuitSolutions
Primary
Tier A
https://www.intuitsolutions.net/blog/case-study-cbs-sheet-metal/ ↗
Source Article
Case Study: Multi-Year PPC Adwords Campaign for BigCommerce
A Multi-Year PPC Campaign
When it comes to developing a digital marketing strategy, it’s a marathon, not a sprint. Meeting your goals and maximizing your ROI is a process that requires research, testing, and experimentation. If you invest in the long-term, you’ll ultimately gain much more.
There’s n…
Original Research
IntuitSolutions
· Original study ↗
Methodology
Year-one Paid Search conversion rate; agency notes it was intentionally lower because the year-one goal was maximizing traffic volume and data collection.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CBSSheetmetal.com (Creative Building Supply): 0.47% paid search conversion rate. Source: IntuitSolutions (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cbs-sheetmetal-paid-search-conversion-rate-2014
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<blockquote cite="https://lighthousedata.io/data/cbs-sheetmetal-paid-search-conversion-rate-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.47%</strong> -- paid search conversion rate for CBSSheetmetal.com (Creative Building Supply)<br><small>Source: IntuitSolutions (2014) · <a href="https://lighthousedata.io/data/cbs-sheetmetal-paid-search-conversion-rate-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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