B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8.4%
8.4% -- reply rate for First Followup Cold Email (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Alex Berman
Primary
Tier B
https://alexberman.com/how-to-cold-email ↗
Source Article
How to Cold Email: The Complete Guide
Cold Email Still Works - If You Do It Right
I've been sending cold emails since before most people called it "outbound." I've personally helped over 14,000 agencies and entrepreneurs generate more than 500,000 sales meetings. The channel isn't dead. Not even close. But the bar has gone up, and the p…
Original Research
Alex Berman
· Original study ↗
Methodology
Peak reply rate for the first follow-up in large-scale studies.
Segmentation
Industrymarketing
Cite this stat
Plain Text
First Followup Cold Email: 8.4% reply rate. Source: Alex Berman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first_followup_reply_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/first_followup_reply_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.4%</strong> -- reply rate for First Followup Cold Email<br><small>Source: Alex Berman (2026) · <a href="https://lighthousedata.io/data/first_followup_reply_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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