B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.45x
0.45x -- roas for Financial services (2026)
Financial services blended ROAS operates between 0.45:1 and 1.5:1.
- Financial services uses a loss-leader model where acquisition cost is justified by high lifetime value
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.45x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/roas-benchmarks-by-industry-2026/ ↗
Source Article
ROAS Benchmarks by Industry 2026 + Free Calculator | Foundry CRO
The short version:
- Average ROAS across industries is approximately 2.87:1, down 10% year-over-year
- Legal services leads at 8:1 ROAS; financial services operates as low as 0.45:1 (justified by high LTV)
- Email marketing produces the highest channel ROAS at 36:1 to 42:1; Google Search averages 2:…
Original Research
Foundry CRO
· Original study ↗
Methodology
Range reported; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial services: 0.45x roas. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-services-roas-2026
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<blockquote cite="https://lighthousedata.io/data/financial-services-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.45x</strong> -- roas for Financial services<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/financial-services-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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