B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.6%
1.6% -- mobile ad share for US financial/insurance category (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2017
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://www.bia.com/press-releases/local-ad-spend-by-auto-and-financialinsurance-segments-on-the-ris… ↗
Source Article
Local Ad Spend by Auto and Financial/Insurance Segments on the Rise; Continued Growth in Digital
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey Media Ad View Plus forecast; from 1.6% in 2012 to 9.8% in 2017
Methodology documented
Segmentation
IndustryFinance
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
US financial/insurance category: 1.6% mobile ad share. Source: BIA/Kelsey (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-insurance-mobile-ad-share-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/financial-insurance-mobile-ad-share-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- mobile ad share for US financial/insurance category<br><small>Source: BIA/Kelsey (2017) · <a href="https://lighthousedata.io/data/financial-insurance-mobile-ad-share-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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