B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36.6%
36.6% -- mobile ad share for UK media ad investment (2017)
Mobile ad spending in the UK is forecast to account for 36.6% of total UK media ad investment in 2017.
- Forecast/projection by eMarketer
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
36.6%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
eMarketer
Primary
Tier A
https://mobilemarketingmagazine.com/uk-mobile-ad-spend-will-hit-7bn-in-2017-after-surpassing-desktop… ↗
Source Article
UK mobile ad spend will hit £7bn in 2017, after surpassing desktop last year - Mobile Marketing Magazine
UK mobile ad spend will hit £7bn in 2017, after surpassing desktop last year
- Wednesday, March 8th, 2017
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The UK’s mobile ad spending is set to reach nearly £7bn this year – going on to represent 36.6 per cent of the UK’s media ad investment by the close of the year.
According …
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer's latest UK ad spending forecast
Methodology documented
Segmentation
Channelgovernment
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Plain Text
UK media ad investment: 36.6% mobile ad share. Source: eMarketer (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-mobile-ad-share-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-mobile-ad-share-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.6%</strong> -- mobile ad share for UK media ad investment<br><small>Source: eMarketer (2017) · <a href="https://lighthousedata.io/data/uk-mobile-ad-share-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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