B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27%
27% -- mobile ad share for total advertising spend in the UK (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
eMarketer
Primary
Tier A
https://ad-exchange.fr/le-mobile-tire-vers-le-haut-les-depenses-publicitaires-au-royaume-uni-29571/ ↗
Source Article
Le mobile tire vers le haut les dépenses publicitaires au Royaume-Uni - AD-EXCHANGE.FR *
Le mobile est le principal canal à tirer vers le haut les dépenses publicitaires au Royaume-Uni, selon une nouvelle mise à jour d’eMarketer. Cette année la hausse des budgets consacrés au mobile est estimée à 35% pour atteindre $7 milliards soit 27% de toutes les dépenses publicitaires réalisées sur…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projections
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
total advertising spend in the UK: 27% mobile ad share. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-share-uk-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-share-uk-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- mobile ad share for total advertising spend in the UK<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/mobile-ad-share-uk-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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