C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
2.55%
2.55% -- conversion rate for Finance & Insurance vertical (2025)
In the Finance & Insurance vertical, Google Ads conversion rate averages 2.55% according to WordStream's 2025 benchmarks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
WordStream
Primary
Tier B
https://www.chatterbuzzmedia.com/blog/credit-union-advertising-strategies/ ↗
Source Article
Credit Union Advertising: 7 Compliant Growth Strategies
Credit Union Advertising: 7 Compliant Strategies That Drive Member Growth
Credit unions can no longer rely on branch loyalty and word-of-mouth to hit growth targets. This guide covers how to run Google Ads, Meta campaigns, YouTube pre-rolls, and LinkedIn ads for credit unions — all while staying ins…
Also cited by
2026-09-17
2026-10-01
2026-09-29
2026-09-25
Original Research
WordStream
· Original study ↗
Methodology
According to WordStream's 2025 Google Ads benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Finance & Insurance vertical: 2.55% conversion rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-insurance-google-ads-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/finance-insurance-google-ads-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.55%</strong> -- conversion rate for Finance & Insurance vertical<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/finance-insurance-google-ads-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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