B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- purchase intent lift for Fielmann YouTube Demand Gen campaigns (2025)
Fielmann's Google Demand Gen campaigns on YouTube generated a 7.7% boost in purchase intent according to a Unified Lift study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-ads-incrementality-testing-roi ↗
Source Article
Master Google Ads Incrementality Testing for Higher ROI | Topkee
Singapore
The digital advertising landscape is experiencing a profound transformation as marketers confront the constraints of last-click attribution and the decline of third-party cookies. The recent launch of Google’s open-source Meridian Marketing Mix Model (MMM) marks a pivotal shift in how mark…
Original Research
Google
· Original study ↗
Methodology
Google Unified Lift study with holdout group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fielmann YouTube Demand Gen campaigns: 7.7% purchase intent lift. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fielmann-purchase-intent-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fielmann-purchase-intent-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- purchase intent lift for Fielmann YouTube Demand Gen campaigns<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/fielmann-purchase-intent-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.