B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- average cpc for Facebook game app advertisers (Q1 2021)
The average CPC of Facebook ads for game apps in Q1 2021 was $1.89.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
Q1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ADCostly
Primary
Tier B
https://adcostly.com/blog/2021-q1-app-advertising-cost-for-your-industry ↗
Source Article
2021 Q1 App Advertising Cost For Your Industry
Original Research
ADCostly
· Original study ↗
Methodology
ADCostly sample of Facebook advertisers, Jan-Mar 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook game app advertisers: $2 average cpc. Source: ADCostly (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fb-game-app-cpc-q1-2021
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<blockquote cite="https://lighthousedata.io/data/fb-game-app-cpc-q1-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cpc for Facebook game app advertisers<br><small>Source: ADCostly (Q1 2021) · <a href="https://lighthousedata.io/data/fb-game-app-cpc-q1-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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