B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$65
$65 -- average order value for Fashion and Apparel ecommerce stores (2025)
Fashion and apparel Shopify stores have an average order value ranging from $65 to $85.
- Reported as a range ($65-85)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$65
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PlottData
Primary
Tier B
https://plottdata.com/blogs/shopify-analytics-guide ↗
Source Article
Shopify Analytics: 15 Metrics Every Store Owner Must Track | 2025 Guide
Shopify Analytics: 15 Metrics Every Store Owner Must Track
Executive Summary
Essential Shopify analytics guide covering 15 critical metrics for store owners. Learn about conversion tracking, customer analytics, inventory metrics, and ecommerce performance optimization.
Introduction: Why Shopify Anal…
Original Research
PlottData
· Original study ↗
Methodology
Range $65-85, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fashion and Apparel ecommerce stores: $65 average order value. Source: PlottData (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-ecommerce-aov-2025
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<blockquote cite="https://lighthousedata.io/data/fashion-ecommerce-aov-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$65</strong> -- average order value for Fashion and Apparel ecommerce stores<br><small>Source: PlottData (2025) · <a href="https://lighthousedata.io/data/fashion-ecommerce-aov-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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