B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- ad awareness for TK Maxx (2022)
TK Maxx achieved an Ad Awareness score of 17% among UK consumers during the 2022 Christmas shopping season (between November 1st and Christmas).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
YouGov
Primary
Tier A
https://yougov.com/articles/46102-uk-which-brands-won-christmas-2022 ↗
Source Article
UK: Which brands won Christmas?
The festive season is the most important time of the year for many brands. During this period, many consumers are channelling the holiday spirit and it’s a great time to drive home the connection between consumers, brands and their shared values.
Competition for consumer attention can be fierce, tho…
Original Research
YouGov
· Original study ↗
Methodology
YouGov BrandIndex daily tracker
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
TK Maxx: 17% ad awareness. Source: YouGov (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-tk-maxx-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-tk-maxx-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ad awareness for TK Maxx<br><small>Source: YouGov (2022) · <a href="https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-tk-maxx-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.