B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.5%
24.5% -- ad awareness for Khong Guan (2025-03)
Khong Guan reached 24.5% ad awareness in Indonesia on 23 March 2025.
- Score based on four-week moving average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24.5%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://www.campaignindonesia.id/article/pocari-sweat-dan-promag-memimpin-daftar-pengiklan-bulan-mar… ↗
Source Article
Pocari Sweat dan Promag memimpin daftar pengiklan bulan Maret di Indonesia versi YouGov
Pocari Sweat dan Promag memimpin daftar pengiklan bulan Maret di Indonesia versi YouGov
Iklan komedi horor Pocari Sweat yang mengundang tawa untuk bulan Ramadan dengan menampilkan influencer Farid Jaidi memberikannya keunggulan dibanding kompetitor lainnya.
Untuk terus menikmati artikel ini, silakan…
Original Research
YouGov
· Original study ↗
Methodology
YouGov BrandIndex; increased 8.6 points, from 15.9% on 27 Feb to 24.5% on 23 Mar 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Khong Guan: 24.5% ad awareness. Source: YouGov (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/khong-guan-ad-awareness-march-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/khong-guan-ad-awareness-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.5%</strong> -- ad awareness for Khong Guan<br><small>Source: YouGov (2025-03) · <a href="https://lighthousedata.io/data/khong-guan-ad-awareness-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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