B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.6%
16.6% -- ad awareness for Trivago (2025-01)
Trivago's Ad Awareness score in Canada started at 16.6% before rising to 25.8% during the evaluated period.
- Represents the lowest/starting score within the four-week moving average tracking period
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16.6%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
YouGov
Primary
Tier A
https://yougov.com/articles/51535-canadian-advertisers-of-the-month-for-january-trivago-aw-and-adida… ↗
Source Article
Canadian Advertisers of the Month for January: Trivago, A&W, and Adidas
January’s Canadian Advertisers of the Month are Trivago, A&W, and Adidas, each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.
Trivago leads with a no…
Original Research
YouGov
· Original study ↗
Methodology
YouGov BrandIndex collects data on thousands of brands daily. A brand’s Ad Awareness score is based on the question: 'Which of the following consumer brands have you seen an advertisement for in the past two weeks?'
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Trivago: 16.6% ad awareness. Source: YouGov (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trivago-ad-awareness-increase-january-2025
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<blockquote cite="https://lighthousedata.io/data/trivago-ad-awareness-increase-january-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.6%</strong> -- ad awareness for Trivago<br><small>Source: YouGov (2025-01) · <a href="https://lighthousedata.io/data/trivago-ad-awareness-increase-january-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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