B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

39.9%

39.9% -- ad awareness for Pocari Sweat (2025-03)

Name: Ad Awareness Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025-03 · YouGov

Pocari Sweat reached 39.9% ad awareness in Indonesia on 24 March 2025.

Score based on four-week moving average

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Attribution: YouGov View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

39.9%

Unit

Percentage

Data Vintage

2025-03

Entity

Pocari Sweat

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

YouGov Primary Tier A

https://www.campaignindonesia.id/article/pocari-sweat-dan-promag-memimpin-daftar-pengiklan-bulan-mar… ↗

Confidence: 57/100 Vintage: 2025-03 Channel: Deep Crawl

Source Article

Pocari Sweat dan Promag memimpin daftar pengiklan bulan Maret di Indonesia versi YouGov

Pocari Sweat dan Promag memimpin daftar pengiklan bulan Maret di Indonesia versi YouGov Iklan komedi horor Pocari Sweat yang mengundang tawa untuk bulan Ramadan dengan menampilkan influencer Farid Jaidi memberikannya keunggulan dibanding kompetitor lainnya. Untuk terus menikmati artikel ini, silakan…

Original Research

YouGov · Original study ↗

Methodology

YouGov BrandIndex daily tracking of adults 18+ in Indonesia, 26 Feb–24 Mar 2025; rose from 28.4% on 26 Feb to 39.9% on 24 Mar

Methodology documented

Segmentation

IndustryB2C RegionAPAC Channelmulti-channel

Cite this stat

Plain Text

Pocari Sweat: 39.9% ad awareness. Source: YouGov (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pocari-sweat-ad-awareness-march-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/pocari-sweat-ad-awareness-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.9%</strong> -- ad awareness for Pocari Sweat<br><small>Source: YouGov (2025-03) · <a href="https://lighthousedata.io/data/pocari-sweat-ad-awareness-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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