B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad awareness for Boots (2022)
Boots achieved an Ad Awareness score of 25% among UK consumers during the 2022 Christmas period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
YouGov
Primary
Tier A
https://yougov.com/articles/46102-uk-which-brands-won-christmas-2022 ↗
Source Article
UK: Which brands won Christmas?
The festive season is the most important time of the year for many brands. During this period, many consumers are channelling the holiday spirit and it’s a great time to drive home the connection between consumers, brands and their shared values.
Competition for consumer attention can be fierce, tho…
Original Research
YouGov
· Original study ↗
Methodology
YouGov BrandIndex daily tracker
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Boots: 25% ad awareness. Source: YouGov (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-boots-2022
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<blockquote cite="https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-boots-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad awareness for Boots<br><small>Source: YouGov (2022) · <a href="https://lighthousedata.io/data/fashion-beauty-retailer-ad-awareness-boots-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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