C
Evidence Grade C
Use with Hedging
Current
25%
25% -- repeat purchase rate for Fashion & Apparel eCommerce brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ecommerceagencies.org
Primary
Tier A
https://ecommerceagencies.org/benchmarks/fashion-apparel-industry-report-2026-marketing-benchmarks-b… ↗
Source Article
Fashion & Apparel Industry Report 2026: Marketing Benchmarks Breakdown | ecommerceagencies.org
Fashion & Apparel eCommerce benchmarks for 2026
Fashion & Apparel is one of the most visually driven categories in eCommerce, but it is also one of the hardest to measure cleanly.
A strong product image can create demand quickly. A good creator video can make a collection sell out. A seasonal drop c…
Also cited by
2026-08-29
Original Research
ecommerceagencies.org
· Original study ↗
Methodology
Range midpoint used
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Fashion & Apparel eCommerce brands: 25% repeat purchase rate. Source: ecommerceagencies.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-apparel-repeat-purchase-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fashion-apparel-repeat-purchase-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- repeat purchase rate for Fashion & Apparel eCommerce brands<br><small>Source: ecommerceagencies.org (2026) · <a href="https://lighthousedata.io/data/fashion-apparel-repeat-purchase-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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