B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- video completion rate for Facebook video ads (9-15s) (2025)
Short-form Facebook video ads (9-15s) achieve a 31% completion rate at 15 seconds.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier C
https://ecomparkour.com/blog/image-vs-video-whats-working-best-in-2025-facebook-ads ↗
Source Article
Image vs Video Facebook Ads: 2026 Performance Data
Most media buyers still ask the wrong question. They want to know which format wins overall, image or video, when the real answer depends on funnel stage, audience temperature, and budget size. Video ads on Meta now drive 27% higher click-through rates than static images on average, according to the…
Original Research
Wistia
· Original study ↗
Methodology
Completion rate at 15 seconds for Feed video, per Wistia State of Video 2025 as cited by EcomParkour
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook video ads (9-15s): 31% video completion rate. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-video-completion-15s-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-video-completion-15s-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- video completion rate for Facebook video ads (9-15s)<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/facebook-video-completion-15s-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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