B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- referral traffic decline for Facebook traffic to news and media properties (2025-02)
Facebook traffic to news and media properties fell by 67% over the last two years.
- Source states 'fell just over two-thirds (67%)'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ny-ave.com
Primary
Tier B
https://ny-ave.com/blog/february-2025-whats-happening-in-digital-marketing/ ↗
Source Article
February 2025: What’s Happening In Digital Marketing
- Referral traffic from social media mainstays is way down – could video be the answer?
- Time spent on social media phone apps is up, suggesting in-app marketing strategies.
- Popular digital marketing platform HubSpot traffic collapses after Google changes.
- TikTok social media drama takes anothe…
Original Research
ny-ave.com
· Original study ↗
Methodology
Recent research cited on traffic decline over last two years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook traffic to news and media properties: 67% referral traffic decline. Source: ny-ave.com (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-referral-traffic-decline-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-referral-traffic-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- referral traffic decline for Facebook traffic to news and media properties<br><small>Source: ny-ave.com (2025-02) · <a href="https://lighthousedata.io/data/facebook-referral-traffic-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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