C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
30%
30% -- referral traffic decline for news publishers (2025-11)
The volume of referral traffic from Google to news publishers dropped by over 30% YoY in November 2025 according to a study by the Reuters Institute for the Study of Journalism.
- dropped by over 30%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025-11
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Reuters Institute for the Study of Journalism
Primary
Tier B
https://blog.adplayer.pro/2026/03/25/news-publisher-strategies-for-2026-diversification-wins-it-all/ ↗
Source Article
Key News Publisher Strategies for 2026 | AdPlayer.Pro Blog
As the ongoing traffic reduction trend intensifies in 2026, news publishers are searching for new ways to sustain their readership and revenue. Their key strategy: diversification.
By 2026, what began several years ago as the generative AI obsession has evolved into a significant challenge for onlin…
Also cited by
2026-09-20
Original Research
Reuters Institute for the Study of Journalism
· Original study ↗
Methodology
YoY decline in referral traffic from Google
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelreferral
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
news publishers: 30% referral traffic decline. Source: Reuters Institute for the Study of Journalism (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-publisher-traffic-referral-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-publisher-traffic-referral-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- referral traffic decline for news publishers<br><small>Source: Reuters Institute for the Study of Journalism (2025-11) · <a href="https://lighthousedata.io/data/news-publisher-traffic-referral-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.