B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- referral traffic decline for Facebook (referrals to top news sites) (2023)
Referral traffic from Facebook to top news sites declined by 62% between August 2022 and August 2023 following an algorithm change.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hub.dakidarts.com
Primary
Tier C
https://hub.dakidarts.com/beyond-google-boost-referral-traffic-from-bing-duckduckgo-facebook-and-ope… ↗
Source Article
Beyond Google: Boost Referral Traffic From Bing, DuckDuckGo, Facebook, And OpenAI - Dakidarts® Hub
As we know, Google has dominated search and content material conversations for the reason that flip of this century.
However, Google isn’t the one participant who refers site visitors to websites.
A recent study by SparkToro and Datos sheds gentle on acquainted websites that also ship site visitors …
Original Research
hub.dakidarts.com
· Original study ↗
Methodology
Decline following Facebook algorithm change; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (referrals to top news sites): 62% referral traffic decline. Source: hub.dakidarts.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-news-referral-drop-2022-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-news-referral-drop-2022-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- referral traffic decline for Facebook (referrals to top news sites)<br><small>Source: hub.dakidarts.com (2023) · <a href="https://lighthousedata.io/data/facebook-news-referral-drop-2022-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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