B
Evidence Grade B
Trusted with Context
Aging
13%
13% — conversion rate for Facebook (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
70
Methodology
50
Freshness
60
Sources (4)
Sellerscommerce
Primary
Tier A
https://www.sellerscommerce.com/blog/landing-page-statistics/ ↗
Also cited by
2026-02-15
unbounce.com
https://unbounce.com/conversion-benchmark-report/
2026-02-16
2026-02-16
Original Research
Unbounce
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 13% | |
| 2025 | 7.72% | -40.6% |
| 2026 | 58% | +651.3% |
Segmentation
Industryretail_ecommerce
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Facebook: 13% conversion rate. Source: Sellerscommerce (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/facebook-paid-social-conversion-rate-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-paid-social-conversion-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> — conversion rate for Facebook<br><small>Source: Sellerscommerce (2024) · <a href="https://lighthousedata.io/data/facebook-paid-social-conversion-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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