B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$12
$12 -- cost per mille for Facebook & Instagram ads (2025)
The global average cost per 1000 impressions (CPM) for ads is approximately $12.07.
- Global average sourced from Shopify
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier B
https://www.shopify.com/blog/social-media-ad-costs ↗
Source Article
How Much Does It Cost to Advertise for RTOs on Social Media in 2025 | RedPandas Digital
How Much Does It Cost to Advertise for RTOs on Social Media in 2025
Imagine this: As the head of marketing for an esteemed RTO, you sit down at your desk, the dim glow of the early morning sun seeping through your blinds. A freshly brewed cup of coffee in hand, you open your institution’s social med…
Original Research
Shopify
· Original study ↗
Methodology
Global average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook & Instagram ads: $12 cost per mille. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-instagram-ads-cost-per-mille-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-instagram-ads-cost-per-mille-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12</strong> -- cost per mille for Facebook & Instagram ads<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/facebook-instagram-ads-cost-per-mille-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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