B
Evidence Grade B
Safe to Cite
Dated
61.1%
61.1% -- click through rate for Facebook ads in the United States (Q3 2012)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61.1%
Unit
Percentage
Data Vintage
Q3 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (2)
Spruce Media
Primary
Tier A
http://searchenginewatch.com/article/2219400/Facebook-Click-Through-Rates-Increase-Costs-Per-Click-D… ↗
Source Article
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital.
This quarter, they report, the average CPC fell …
Also cited by
Search Engine Watch
https://clickz.com/facebook-click-through-rates-increase-costs-per-click-down-20…
2026-08-20
Original Research
Spruce Media
· Original study ↗
Methodology
Spruce Media evaluated billions of Facebook ad impressions.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Facebook ads in the United States: 61.1% click through rate. Source: Spruce Media (Q3 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ctr-increase-us-2012
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<blockquote cite="https://lighthousedata.io/data/facebook-ctr-increase-us-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.1%</strong> -- click through rate for Facebook ads in the United States<br><small>Source: Spruce Media (Q3 2012) · <a href="https://lighthousedata.io/data/facebook-ctr-increase-us-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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