B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$10
$10 -- cost per mille for Facebook advertising targeting users aged 55+ (2025)
In 2025, the average CPM for Facebook advertising targeting users aged 55+ is $9.80.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$10
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
67
Source
socialeum.com
Primary
Tier A
https://socialeum.com/cracking-the-cost-of-facebook-ads-in/ ↗
Source Article
Cracking the Cost of Facebook Ads in 2025 (Expert Insights)
Cracking the Cost of Facebook Ads in 2025 (Expert Insights)
Have you ever wondered if your business is paying too much for Facebook ads, or if you’re truly getting the best return on your investment?
In 2024, businesses globally spent over $120 billion on social media advertising, with Facebook (Met…
Original Research
socialeum.com
· Original study ↗
Methodology
Survey of digital marketers
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Facebook advertising targeting users aged 55+: $10 cost per mille. Source: socialeum.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm-55plus-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpm-55plus-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10</strong> -- cost per mille for Facebook advertising targeting users aged 55+<br><small>Source: socialeum.com (2025) · <a href="https://lighthousedata.io/data/facebook-cpm-55plus-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.