B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$77

$77 -- cost per lead for Facebook ads — Dentists & Dental Services (2025)

Name: Cost Per Lead Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · n=1,180 · WordStream

Facebook ads cost per lead for Dentists & Dental Services averaged $76.71 according to WordStream benchmarks.

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Attribution: WordStream View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

$77

Unit

Currency Usd

Data Vintage

2025

Entity

Facebook ads — Dentists & Dental Services

Sample Size

1,180

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WordStream Primary Tier B

https://rule1.ai/articles/facebook-ads-cost ↗

Confidence: 53/100 Vintage: 2025 Channel: Wayback

Source Article

How Much Do Facebook Ads Cost? CPC, CPM, and CPA Breakdown | rule1

Check out our AI Agent.Learn more How Much Do Facebook Ads Cost? CPC, CPM, and CPA Breakdown Facebook ads cost $0.70–$1.92 per click and $15–$20 CPM on average. Full breakdown by industry, placement, objective, and season with budget guidance. The average Facebook ad costs $0.70 per click for traffi…

Original Research

WordStream · Original study ↗

Methodology

WordStream benchmarks

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook ads — Dentists & Dental Services: $77 cost per lead. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpl-dentists-2025

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<blockquote cite="https://lighthousedata.io/data/facebook-cpl-dentists-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$77</strong> -- cost per lead for Facebook ads — Dentists & Dental Services<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/facebook-cpl-dentists-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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