B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
12%
12% -- video view time increase for Facebook (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier C
https://freshjuice.dev/blog/how-to-make-social-media-more-accessible-to-strengthen-your-marketing-st… ↗
Source Article
How to make social media more accessible to strengthen your marketing strategy
How to make social media more accessible to strengthen your marketing strategy
Fortunately, accessibility is becoming more important every day, and businesses are increasingly recognizing the need to create digital experiences that everyone can use, regardless of ability or context. This shift is no…
Original Research
Facebook
· Original study ↗
Methodology
Platform statistics cited by Facebook; secondary citation in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 12% video view time increase. Source: Facebook (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-captions-video-view-time-12
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-captions-video-view-time-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- video view time increase for Facebook<br><small>Source: Facebook (2025) · <a href="https://lighthousedata.io/data/facebook-captions-video-view-time-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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