B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
15%
15% -- video view time increase for Drift videos (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Drift
Primary
Tier C
https://www.drift.com/blog/drift-video-captions/ ↗
Source Article
Engage with More of Your Prospects and Customers. Introducing Captions for Drift Video. | Drift
I’ve said it before, and I’ll say it again (and again). Video is eating the world.
We’ve been talking about it for just over a year now. According to Cisco’s annual Visual Network Index (VNI) forecast, about one million minutes of video will cross the internet every second in 2021. And as if that we…
Original Research
Drift
· Original study ↗
Methodology
Internal Drift team data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Drift videos: 15% video view time increase. Source: Drift (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drift-video-captions-view-time-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/drift-video-captions-view-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- video view time increase for Drift videos<br><small>Source: Drift (2021) · <a href="https://lighthousedata.io/data/drift-video-captions-view-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.