B
Evidence Grade B
Verified
under review
Safe to Cite
Dated
40%
40% -- video view time increase for online videos with subtitles (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
PLYmedia
Primary
Tier B
http://www.emarketer.com/Article/Online-Video-Subtitles-Duh/1007004 ↗
Source Article
Online Video Subtitles (Duh!)
Original Research
PLYmedia
· Original study ↗
Methodology
Compared to identical videos without subtitles
Segmentation
Industrymarketing
Cite this stat
Plain Text
online videos with subtitles: 40% video view time increase. Source: PLYmedia (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subtitles-view-time-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subtitles-view-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- video view time increase for online videos with subtitles<br><small>Source: PLYmedia (2012) · <a href="https://lighthousedata.io/data/subtitles-view-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.