B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- brand value growth rate for Facebook (2014)
Facebook's brand value grew by 68% in the year prior to 2014-2015.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier A
https://deniseleeyohn.com/the-financial-value-of-brands-continues-to-rise/ ↗
Source Article
The Financial Value of Brands Continues to Rise - Denise Lee Yohn
The Financial Value of Brands Continues to Rise
Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.
Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Int…
Original Research
Millward Brown
· Original study ↗
Methodology
BrandZ year-over-year brand value growth
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | 68% | |
| 2014 (current) | 86% | +26.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 68% brand value growth rate. Source: Millward Brown (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-brand-value-growth-2014
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<blockquote cite="https://lighthousedata.io/data/facebook-brand-value-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brand value growth rate for Facebook<br><small>Source: Millward Brown (2014) · <a href="https://lighthousedata.io/data/facebook-brand-value-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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