B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$22
$22 -- cost per lead for Facebook (2026)
The average B2C cost per lead (CPL) on Facebook is around $22.
- Represents an approximate industry benchmark figure cited in an overview guide
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$22
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axzlead
Primary
Tier C
https://axzlead.com/blog/b2c-lead-generation-costs-benchmarks-channels-optimization ↗
Source Article
B2C Customer Acquisition: ROI Analysis & Channel Optimization for 2026
Original Research
Axzlead
· Original study ↗
Methodology
Blog citing industry benchmarks; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: $22 cost per lead. Source: Axzlead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-b2c-cpl-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-b2c-cpl-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$22</strong> -- cost per lead for Facebook<br><small>Source: Axzlead (2026) · <a href="https://lighthousedata.io/data/facebook-b2c-cpl-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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