B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2,100,000,000
2,100,000,000 -- ad reach for Facebook (Meta Ads) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,100,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta/Facebook
Primary
Tier B
https://voluum.com/integrations/facebook/ ↗
Source Article
Facebook Conversion Tracking - Voluum ads tracking tool
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Why do marketers choose Facebook Ads? (now Meta Ads)
Meta Ads (previously Facebook Ads) is a brand traffic source that allows you to run different ad formats such as image, video, carousel, fullscreen, and collection ads. Use UTM tracking and dynamic tokens to p…
Original Research
Meta/Facebook
· Original study ↗
Methodology
Cited by Voluum as 'latest Facebook data'; platform-reported audience reach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (Meta Ads): 2,100,000,000 ad reach. Source: Meta/Facebook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-reach-2-1-billion
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-reach-2-1-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,100,000,000</strong> -- ad reach for Facebook (Meta Ads)<br><small>Source: Meta/Facebook (2026) · <a href="https://lighthousedata.io/data/facebook-ads-reach-2-1-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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