B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1,000,000,000
1,000,000,000 -- ad reach for TikTok (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,000,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok
Primary
Tier B
https://dialog-komunikacije.hr/en/domestic-audience-is-cautious-but-it-is-worth-investing-in-communi… ↗
Source Article
Domestic audience is cautious, but it is worth investing in communication on TikTok - Dialog Communications
Leadership in the Age of Artificial Intelligence
Employees are no longer looking for more content, but for greater presence.
Good examples of domestic brands on TikTok are still rare, but that could change in 2023.
—
4 min to read
Written by:
Tea
TikTok ads reach more than 1 billion people aged 18 a…
Original Research
TikTok
· Original study ↗
Methodology
TikTok platform reach data cited by Dialog Communications
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 1,000,000,000 | |
| 2025-01 | 1,590,000,000 | +59.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 1,000,000,000 ad reach. Source: TikTok (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ads-reach-1b-adults-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ads-reach-1b-adults-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000,000</strong> -- ad reach for TikTok<br><small>Source: TikTok (2023) · <a href="https://lighthousedata.io/data/tiktok-ads-reach-1b-adults-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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