B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,590,000,000
1,590,000,000 -- ad reach for TikTok (2025-01)
TikTok's global advertising reach stood at 1.59 billion users in January 2025.
- Ad-reach proxy, not an official monthly active user count
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,590,000,000
Unit
Count
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal
Primary
Tier B
https://likes.io/blog/tiktok-statistics-2026 ↗
Source Article
TikTok Statistics 2026: Users & Engagement Data
TikTok enters 2026 in an unusual position: still one of the most-used and most-downloaded apps on Earth, but under new ownership in its largest market. This page collects the TikTok statistics that actually matter for 2026, with one rule — every number below is linked to its primary source, and anyt…
Original Research
DataReportal
· Original study ↗
Methodology
Ad-reach proxy, ~19.4% of world population and 27.5% of adults 18+
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 1,000,000,000 | |
| 2025-01 (current) | 1,590,000,000 | +59.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 1,590,000,000 ad reach. Source: DataReportal (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-reach-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ad-reach-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,590,000,000</strong> -- ad reach for TikTok<br><small>Source: DataReportal (2025-01) · <a href="https://lighthousedata.io/data/tiktok-ad-reach-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.