B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$27
$27 -- cost per lead for Facebook Ads lead generation campaigns (2026)
WordStream and LocaliQ advertiser benchmark research puts the average Facebook Ads cost per lead across industries at roughly $27.
- ranges from around $3 in low-competition sectors to over $75 in dental and legal services
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$27
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream and LocaliQ
Primary
Tier C
https://www.wordstream.com/facebook-ads-cost-per-lead ↗
Source Article
Social Media Marketing for Small Business (2026 Guide) | Generate Leads & Sales
How to Generate Leads with Facebook Ads: 10 Proven Steps to Get More Qualified Customers
Facebook Ads can generate leads by combining the right campaign objective, precise audience targeting, a low-friction way to capture contact details (like Instant Forms or a landing page), and a fast follow-up s…
Also cited by
Original Research
WordStream and LocaliQ
· Original study ↗
Methodology
Average cost per lead across industries, ranges from around $3 to over $75 depending on the sector.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads lead generation campaigns: $27 cost per lead. Source: WordStream and LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-lead-generation-cost-per-lead
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-lead-generation-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$27</strong> -- cost per lead for Facebook Ads lead generation campaigns<br><small>Source: WordStream and LocaliQ (2026) · <a href="https://lighthousedata.io/data/facebook-ads-lead-generation-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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