C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
$41
$41 -- cost per lead for Facebook Ads (2024-12)
In December 2024, the median cost per lead (CPL) for Facebook Ads was $41.26.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$41
Unit
Currency Usd
Data Vintage
2024-12
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
AdEspresso
Primary
Tier B
https://www.dancingchicken.com/post/ultimate-guide-landing-page-copy-meta-ads ↗
Source Article
Ultimate Guide to Landing Page Copy for Meta Ads | Dancing Chicken
Ultimate Guide to Landing Page Copy for Meta Ads
Your Meta Ads won't convert without effective landing page copy. Ads may bring the traffic, but it's your landing page that turns clicks into customers. The key? Consistency between your ad's promise and your page's content, paired with clear, actiona…
Also cited by
Transactional.net
https://transactional.net/blog/
2026-09-22
Polaris Marketing Solutions
https://polarismarketingsolutions.com/facebook-ads-for-contractors/
2026-09-22
Original Research
AdEspresso
· Original study ↗
Methodology
Median CPL
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | $1 | |
| 2024-12 (current) | $41 | +3756.1% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Facebook Ads: $41 cost per lead. Source: AdEspresso (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cpl-dec-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cpl-dec-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$41</strong> -- cost per lead for Facebook Ads<br><small>Source: AdEspresso (2024-12) · <a href="https://lighthousedata.io/data/facebook-ads-cpl-dec-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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