B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$12
$12 -- cost per mille for Facebook Ads (2026)
In 2026, average CPM costs for Facebook Ads are projected to be approximately $12.50 per 1,000 impressions.
- Projected/anticipated cost
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
ezrankings.com
Primary
Tier B
https://www.ezrankings.com/blog/facebook-advertising-cost/ ↗
Source Article
Facebook Advertising Cost 2026 | Facebook Ads Cost
How Much Does Facebook Advertising Cost in 2026?
Facebook advertising costs vary based on campaign goals, audience demographics, ad placements, and industry competition. With over 7 million active advertisers, Facebook’s auction-based system factors in bid amounts, ad quality, relevance, and demand …
Also cited by
2026-09-03
Original Research
ezrankings.com
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | $7 | |
| 2026 (current) | $9 | +19.6% |
| 2026 (current) | $12 | +45.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads: $12 cost per mille. Source: ezrankings.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cost-cpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cost-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12</strong> -- cost per mille for Facebook Ads<br><small>Source: ezrankings.com (2026) · <a href="https://lighthousedata.io/data/facebook-ads-cost-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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