B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

56.4%

56.4% -- ad spend growth rate for Facebook (2014)

2014  · eMarketer

eMarketer projected Facebook's worldwide advertising revenues to grow by 56.4% in 2014.

  • Forecast/projection by eMarketer
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Attribution: eMarketer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
56.4%
Unit
Percentage
Data Vintage
2014
Entity
Facebook
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence
Extraction
95
Source Trust
95
Citation Chain
90
Independence
50
Methodology
30
Freshness
95
eMarketer Primary Tier A
http://www.emarketer.com/Article.aspx?R=1010944 ↗
Confidence: 76/100 Vintage: 2014 Channel: Common Crawl
Source Article
Facebook's New Focus Changes the Game for Brand Advertisers
Also cited by
2026-08-22
Original Research
eMarketer · Original study ↗
Industrymarketing
Plain Text
Facebook: 56.4% ad spend growth rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-revenue-growth-2014
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<blockquote cite="https://lighthousedata.io/data/facebook-ad-revenue-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.4%</strong> -- ad spend growth rate for Facebook<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/facebook-ad-revenue-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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