B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$85
$85 -- average order value for Facebook Ads (2026)
According to Adweek, online stores receive an average order value of $85 from each Facebook ad referral.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$85
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier C
https://ambercreative.sg/5-options-for-facebook-destinations/ ↗
Source Article
5 Options for Facebook Destinations
Original Research
Adweek
· Original study ↗
Methodology
Cited from Adweek; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads: $85 average order value. Source: Adweek (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-referral-order-value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ad-referral-order-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$85</strong> -- average order value for Facebook Ads<br><small>Source: Adweek (2026) · <a href="https://lighthousedata.io/data/facebook-ad-referral-order-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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