B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.53%
2.53% -- click through rate for Facebook ads (lead generation campaigns) (2026)
Lead generation campaigns on Facebook often achieve an average click-through rate of 2.53%.
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Lighthouse Research Team
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Evidence graded
Value
2.53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
focus-digital.co
Primary
Tier B
https://focus-digital.co/facebook-ad-benchmarks/ ↗
Source Article
Winning Copywriting for Facebook Ads That Converts
Winning Copywriting for Facebook Ads That Converts
Look, killer Facebook ad copy isn't born from clever slogans or a thesaurus full of "power words." It's forged in the trenches of customer research. The entire process starts way before you write a single headline. It’s about figuring out who your c…
Also cited by
2026-09-26
Original Research
focus-digital.co
· Original study ↗
Methodology
Industry benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads (lead generation campaigns): 2.53% click through rate. Source: focus-digital.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-ctr-lead-gen
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<blockquote cite="https://lighthousedata.io/data/facebook-ad-ctr-lead-gen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.53%</strong> -- click through rate for Facebook ads (lead generation campaigns)<br><small>Source: focus-digital.co (2026) · <a href="https://lighthousedata.io/data/facebook-ad-ctr-lead-gen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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