B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- campaign effectiveness increase for organizations integrating external expert insights (2025)
Organizations that consistently integrate external expert insights into their marketing strategy see a 15-20% increase in campaign effectiveness over a 12-month period.
- Reported as a range of 15-20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Boost Marketing ROI: Expert Insights for Q3
Only 37% of marketing leaders feel confident in their ability to accurately measure ROI from their campaigns, a startling figure when you consider the vast sums poured into digital advertising annually. This confidence gap often stems from a fundamental misunderstanding of how to effectively integra…
Original Research
IAB
· Original study ↗
Methodology
Range 15-20%, midpoint used; attributed to a 2025 IAB report on digital advertising efficacy
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
organizations integrating external expert insights: 15% campaign effectiveness increase. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expert-insights-campaign-effectiveness-iab-2025
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<blockquote cite="https://lighthousedata.io/data/expert-insights-campaign-effectiveness-iab-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- campaign effectiveness increase for organizations integrating external expert insights<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/expert-insights-campaign-effectiveness-iab-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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