B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- campaign effectiveness increase for The Coca-Cola Company (2025)
The Coca-Cola Company increased the effectiveness of their campaigns by at least 25% using Delineate's tracking platform.
- self-reported minimum estimate from a client executive
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Delineate / The Coca-Cola Company
Primary
Tier B
https://delineate.ai/case-studies/coca-cola ↗
Source Article
Case Study: Coca-Cola – global advertising tracking
Case Study
Delineate x Coca-Cola
Case Study
Delineate x Coca-Cola
Delineate partnered with global beverage giant The Coca-Cola Company to set up global tracking of their advertising experiences.
As one of the biggest brands on the planet, The Coca-Cola Company strive to deliver world class campaigns…
Original Research
Delineate / The Coca-Cola Company
· Original study ↗
Methodology
Client executive quote, self-reported minimum estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Coca-Cola Company: 25% campaign effectiveness increase. Source: Delineate / The Coca-Cola Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-campaign-effectiveness-increase-25
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<blockquote cite="https://lighthousedata.io/data/coca-cola-campaign-effectiveness-increase-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- campaign effectiveness increase for The Coca-Cola Company<br><small>Source: Delineate / The Coca-Cola Company (2025) · <a href="https://lighthousedata.io/data/coca-cola-campaign-effectiveness-increase-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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