B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- campaign effectiveness increase for AI-powered marketing automation (2026)
AI-powered marketing automation increases campaign effectiveness by an average of 34%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
487
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
v12.ai
Primary
Tier B
https://v12.ai/marketing-automation-roi-in-2026-real-numbers-from-487-companies/ ↗
Source Article
Marketing Automation ROI in 2026: Real Numbers From 487 Companies - V12 AI
Marketing Automation ROI in 2026: Real Numbers From 487 Companies
Marketing automation isn’t new, but in 2026 the economics have shifted dramatically. When we analyzed 487 companies using marketing automation platforms, we found the median ROI hit 341% — up from 218% in 2024. More importantly, 73% o…
Original Research
v12.ai
· Original study ↗
Methodology
Vendor survey analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered marketing automation: 34% campaign effectiveness increase. Source: v12.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-effectiveness-increase-34
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<blockquote cite="https://lighthousedata.io/data/campaign-effectiveness-increase-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- campaign effectiveness increase for AI-powered marketing automation<br><small>Source: v12.ai (2026) · <a href="https://lighthousedata.io/data/campaign-effectiveness-increase-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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